Writing by Majilesh
I write about building products, enterprise technology, AI, and the thinking behind decisions that shape how we work and create.
Featured
Advertising has always assumed a human on the other end — someone to be persuaded, someone to click. That assumption is breaking. What happens to commercial infrastructure when the audience is a machine?
3 min read
Topics
Recent writing
Most chatbots deployed on product websites have the same problem: they answer questions that aren't being asked, and deflect the ones that are. The fix isn't a better model. It's better training content.
Read more →Most automation projects don't fail because of bad tools or poor implementation. They fail because the workflow that got automated wasn't worth automating. Nobody wanted to say that out loud.
Read more →The licence fee is the number on the invoice. The real cost of enterprise integration is measured in organisational drag, political debt, and the compounding price of decisions made before anyone understood the problem properly.
Read more →MDX lets you embed React components inside Markdown — making it perfect for technical writers who want interactivity without sacrificing the simplicity of plain text authoring.
Read more →As AI agents begin to act autonomously on behalf of users — browsing, purchasing, negotiating — the infrastructure beneath commerce needs to be rethought from first principles.
Read more →