All Writing

Advertising has always assumed a human on the other end — someone to be persuaded, someone to click. That assumption is breaking. What happens to commercial infrastructure when the audience is a machine?

Most chatbots deployed on product websites have the same problem: they answer questions that aren't being asked, and deflect the ones that are. The fix isn't a better model. It's better training content.

Most automation projects don't fail because of bad tools or poor implementation. They fail because the workflow that got automated wasn't worth automating. Nobody wanted to say that out loud.

The licence fee is the number on the invoice. The real cost of enterprise integration is measured in organisational drag, political debt, and the compounding price of decisions made before anyone understood the problem properly.

MDX lets you embed React components inside Markdown — making it perfect for technical writers who want interactivity without sacrificing the simplicity of plain text authoring.

As AI agents begin to act autonomously on behalf of users — browsing, purchasing, negotiating — the infrastructure beneath commerce needs to be rethought from first principles.

Data governance has a reputation for being the unsexy part of enterprise technology. But underneath the acronyms and policy documents lies one of the genuinely hard problems in modern organisations.

Most writing advice focuses on communicating ideas you already have. But the best writing comes from using the page to figure out what you actually think.